Couples and gifting

Couples and gifters are high-intent because the problem is urgent and recurring: what do I buy someone who has taste I do not fully understand?

Jobs to support

• Link two people with consent.
• Keep private notes private.
• Surface gift-safe preferences.
• Recommend by budget, occasion, season, and known likes.
• Send reminders before birthdays, anniversaries, holidays, and Valentine's Day.

Paid path

• Power tier for linked partners and gift mode.
• Possible second subscription when both partners use their own cabinet.

Product surfaces

• Partner linking.
• Gift mode.
• Wishlist and grail.
• Gift Finder.
• Couples share cards.
• OneSignal reminders later, only after opt-in.

Revenue lines

• Higher-ARPU consumer subscription.
• Affiliate commerce from gift clicks.
• Retailer Gift Finder widget.
• Couples share-card acquisition.