Brand intelligence
Brand intelligence turns aggregated Sniffopotamus usage into a product for houses, distributors, and retailers. It must be privacy-safe at the database layer, not just as a policy statement.
Dashboard signals
- Wear frequency by brand and fragrance.
- Wishlist adds and grail signals.
- Declutter and retention signals.
- Occasion, season, mood, and context.
- Note and accord affinity.
- Co-owned and cross-shopped fragrances.
- Country and region trends.
- Sentiment and language used in user notes, only after aggregation thresholds.
Products
| Product | Buyer | Notes |
|---|---|---|
| Brand dashboard | Fragrance houses | Monthly subscription |
| Custom research report | Houses and distributors | One-off deep dive |
| Trend report | Houses, retailers, researchers | Recurring subscription |
| Launch intelligence | Indie and established brands | Project fee |
| Ingredient trend API | Aroma houses | Later annual licence |
Privacy rules
- No individual user rows.
- No small-cell reporting.
- k-anonymity thresholds before showing a segment.
- Consent language must be clear.
- Admin exports should show aggregate bins, not raw identities.
- Sponsored customers do not get special access to private notes.