Who Sniffopotamus helps
Sniffopotamus serves different people in different ways. A fragrance lover wants memory and confidence. A couple wants better gifting. A store wants better search and recommendations. A brand wants accurate product presence and privacy-safe insight. The same scent intelligence layer can support them all.
Tier 1 - Individual consumers
| Customer | What they need | What they pay for | Revenue lines |
|---|---|---|---|
| Individual enthusiast | Cabinet, wear diary, wishlist, analytics, share cards | Collector or Power subscription, Wrapped, premium card templates | Consumer subscription, share cards, affiliate commerce, Wrapped |
| Couple or gifting pair | Partner linking, gift mode, occasion reminders, gift-safe recommendations | Power tier, possible second account | Higher-ARPU subscription, affiliate gifting clicks, Gift Finder, couples cards |
| Creator or influencer | Public profile, advanced cards, referral tracking, credible collection pages | Connoisseur tier, campaign packages | Creator subscription, affiliate programme, sponsored cards, public profile acquisition |
| Decanter or sample trader | Granular inventory, in/out movement, MCP access, public availability later | Power or Connoisseur, future micro-B2B tier | Subscription, MCP, affiliate links, future decant listing signals |
Tier 2 - Fragrance retailers
| Customer | What they need | What they pay for | Revenue lines |
|---|---|---|---|
| Online retailer | Better search, gift guidance, enriched catalogue, inbound purchase intent | Gift Finder, fuzzy search, corpus onboarding, affiliate partnership | Widget licence, fuzzy search API, onboarding fee, affiliate commerce, Note Image API |
| Shopify store | App install, storefront widget, catalogue mapping, merchant dashboard | Shopify app, SKU onboarding, brand intelligence | Shopify subscription, corpus onboarding, brand dashboard, affiliate commerce |
| eBay or marketplace seller | Listing matching, note visuals, traffic from wishlists | Fuzzy Match API, Note Image API, affiliate integration | API usage, image API, marketplace affiliate |
| Physical boutique | Staff tablet, local catalogue, in-store gift recommendations | In-store Gift Finder, staff query tool, catalogue onboarding | Widget licence, white-label, brand intelligence, image API |
| Department store or chain | Enterprise staff tool, catalogue integration, trend reporting | White-label deployment, staff AI, data licence, custom image library | Enterprise licence, data reports, image library, affiliate commerce |
Tier 3 - Brands and houses
| Customer | What they need | What they pay for | Revenue lines |
|---|---|---|---|
| Indie fragrance brand | Correct corpus, real wear insight, launch support, note visuals | Corpus onboarding, brand dashboard, custom visual style, sponsored placement | Onboarding, dashboard, sponsored ads, custom images, creator campaigns |
| International house or importer | Local market intelligence, SKU accuracy, competitor comparison | Dashboard, custom research, corpus curation, targeted advertising | Brand intelligence, research report, onboarding, sponsored recommendations, data licence |
| Subscription box or sample service | Taste matching, subscriber wear feedback, branded collection tracker | API, white-label, wear insight | API subscription, white-label, brand intelligence, affiliate commerce |
Tier 4 - Technical and data buyers
| Customer | What they need | What they pay for | Revenue lines |
|---|---|---|---|
| App developer | Structured fragrance data, fuzzy match, note images | Developer API tiers | Fragrance DB API, fuzzy match API, Note Image API, developer affiliate |
| E-commerce agency | Reusable retailer integrations and client resale margin | Reseller programme, API, white-label | Agency revenue share, API, Shopify install commissions, enterprise white-label |
| MCP or AI power user | Grounded AI access to collection and corpus | MCP subscription, Connoisseur, enterprise MCP | MCP, consumer subscription, API |
| Market research firm | Aggregated behavioural data, trend reports, custom extracts | Data licence, research brief | Trend reports, custom research, API |
Summary table
| Customer type | Sub/licence | API | White label | Brand intel | Affiliate | Image lib | MCP | Data licence |
|---|---|---|---|---|---|---|---|---|
| Individual enthusiast | yes | yes | ||||||
| Couple or gifter | yes | yes | ||||||
| Creator or influencer | yes | yes | ||||||
| Decanter or trader | yes | yes | yes | |||||
| Online retailer | widget | yes | yes | yes | yes | |||
| Shopify store | Shopify | yes | yes | yes | yes | |||
| eBay or marketplace | yes | yes | yes | |||||
| Physical boutique | widget | yes | yes | yes | yes | |||
| Department store or chain | enterprise | yes | yes | enterprise | yes | |||
| Indie brand | yes | yes | custom | |||||
| International house/importer | yes | yes | yes | yes | ||||
| Subscription box | yes | yes | yes | yes | ||||
| Developer or builder | yes | yes | yes | yes | ||||
| Agency or reseller | yes | yes | yes | |||||
| MCP or AI power user | yes | yes | yes | |||||
| Market research firm | yes | yes |